Network Marketing – Robert Kiyosaki’s Perfect Business

If you are someone who is always continuously learning and looking to improve your financial intelligence, you would have heard of the world famous author Robert Kiyosaki, the mastermind behind the Rich Dad, Poor Dad series of financial books and the board game Cashflow.

As Kiyosaki himself puts it, when he first heard about network marketing, he was against it. However after opening his mind, he began to see advantages that few other business opportunities offer. He now talks about network marketing as one of the most perfect business models on the planet.

You might wonder then as to why Kiyosaki terms network marketing as a perfect business when he has never been involved in this industry. In order to understand this, you need to understand that Kiyosaki’s conclusions are based on his years of experience and observations as well as his ‘cashflow quadrant’.

In his book The Cashflow Quadrant, Kiyosaki discusses about the four different types of people who make up the world of business. The employees (E), self-employed (S), business owners (B) and investors (I), commonly referred to as the E, S, B, I quadrant.

E stands for employee where the employee trades time for money and is often stuck in a rat race and has no escape as he or she is forever diligently going to work to pay off various expenses including the government and numerous taxes. According to Kiyosaki, the average American today works five to six months for the government before they make enough to cover their taxes.

S stands for small business and the solo businessman is well aware that in order to have things done right, he has to do it himself. Rarely will the small businessman be able to leverage on others as they have to shoulder a heavier burden on their shoulders by taking on the responsibilities of the business owner as well as taking over the employee’s role of customer service, sales and even delivery personnel.

B stands for business owners and Kiyosaki firmly believes that in order to be a successful big-business owner, he or she needs to have an important personal skill which is leadership. Kiyosaki places a network marketing business in the B-quadrant as you are able to leverage on people ‘under’ you. 

Last, but not least, the I-quadrant is where big smart business investors use their money to make more money.

Kiyosaki loves the network marketing business model for the fact that a true network marketing business is the exact opposite of a traditional business model. The network marketing business is designed to bring you to the top and not keep you at the bottom.

Various other points that make network marketing a perfect business model include the low cost investment to start the business, increase of tax breaks due to the fact that a person with a part-time business can take more tax deductions, meeting with like-minded people and being able to leverage on a system that is already in place.

At the same time, the network marketing company will invest in you, for as long as you are willing to put in the time, for your personal development. You will learn various soft skills such as people management to help you brush up on your business skills. At the same time, you will also have the guidance and coaching of your upline.

Thus, after opening his closed mind, Kiyosaki finally sees the unique benefits of the network marketing industry and believes it is the perfect business.