Want a Home-Based J-O-B Or Home-Based Business – What Type Are You?

A home based job and those looking for one:

* Something you do for someone else, and they dictate your time, method of completion and compensation
* This person usually wants to take no monetary risk and wants a guarantee that they will see a “return on investment” (ROI) within a matter of weeks
* This person usually does not take responsibility for their own efforts and if an ROI isn’t achieved within weeks they view the opportunity as a “scam”
* This person feels that a couple hundred dollar investment in their future (let alone a few thousand dollars) is more than they are willing / able to do
* Very risk adverse – needs money now – this person needs a j.o.b.

A home based business and those looking for one:

* An honest, legitimate, home based business (at least in network marketing) can be viewed similarly to a franchise. It’s yours, but it’s much less expensive to start than a franchise.
* This person knows it requires a capital investment of money and time to start a business
* This person is a motivated, self starter who takes responsibility for their actions (and profit and loss). Who knows they have complete control of their time, method of completion and ultimately their compensation. This is a business and not a hobby to them
* This person is interested in learning new methods and skills to achieve their goals. They are coachable and look for a system already in place. No reason to “recreate the wheel”. (Look at McDonald’s and how they duplicate themselves)
* This person might achieve their ROI within weeks, but are also keenly aware it might take significantly longer and are willing to continue “working a job” while growing their business, if necessary, until the level they desire is achieved
* This person isn’t looking for a quick fix, fast buck, but they’re looking for a lifestyle change that can be sustained and one they can be proud of

In addition to the comparisons already noted, a person should assess their current skills and interests to determine if running a business fits their strengths. Marketing is so crutial to any business – do you know what is entailed and/or do you have the fortitude and desire to learn? Do you learn easily on your own or do you need a coach? Do you work slow and steady or do you work in bursts? Are you more of a technical person or a people person? So what type are you – and what are you looking for? By beginning with an honest self assessment and evaluation, you will know if a job or a business is right for you.

Investing in the Healthcare Industry – Options for Healthy Returns

Investors looking for opportunities to get in on the huge healthcare market in the United States have several options. Investing in the healthcare industry can be in the form of health insurance companies, hospitals, medical supply companies, pharmaceutical companies, REIT – healthcare facilities, and more. Finding the right investment vehicle for your needs is a matter of deciding what level of risk you can handle, the amount you want to invest, and what type of return you are looking for. Probably the best average return on investment in this industry comes from the REIT – healthcare facilities sector.

REIT stands for real estate investment trust. REIT companies are companies that combine investing in the healthcare industry, real estate investing, and stock market investing. A REIT company is a company whose whole business is to invest in real estate. They are companies typically specialized in a specific type of property, like residences, retail, hotels, healthcare facilities, and more. The structure of a REIT is specially formed for tax benefits. At least seventy-five percent of the assets and income has to be in the real estate investments. The corporate profits that would be taxable can be tax free if they are distributed back to the shareholders in the form of dividends. To follow the rules for a REIT, at least ninety percent of the profits must be given out this way.

The healthcare facilities REIT company industry averaged 24.6% profit margins in 2008. This means that there was a nice hefty profit made by the investors in this field. Investing in the healthcare industry in the area of pharmaceuticals can also be very profitable because pharmaceutical companies have huge profit margins. However, so many issues, like clinical trial results, rumor, public opinion, and current events, effect the rise and fall of stock prices that investors should monitor investments in this sector fairly closely.

Health insurance companies also offer opportunities for investing in the healthcare industry. This sector is considered to be a stable investment because people need health insurance even in tough economic times. The constancy of the need and structuring of the insurance company can offset the dips in membership due to unemployment levels rising. Many health insurance companies also offer different branches of services like life insurance, dental insurance, accident insurance, and vision insurance, the performance of these companies can also affect the overall value of the company and its stocks.

Marketing in a Recession With a Scratch and Win

When everything costs more, your overhead, raw materials, gas for work, you name it; it’s tempting to make-up for the cost by pulling money away from your marketing budget. You might think that it’s a safe move to make. If less people have money to purchase products, you can save the money you would spend on marketing to get those customers and weather the financial storm, right? Wrong!

The best move to make when the economy is unstable is to invest more in marketing your business. “It’s been proven that an increase in marketing spend during a recession can gain a long-term advantage for a brand,” says Nigel Hollis, Chief Global Analyst for Millward Brown, in the company’s April 2008 POV. There are two very compelling reasons why this is true: there is less competition for your prospects’ attention and adding value for customers through promotions becomes extremely effective.

There is less competition for your prospects’ attention when the economy is unstable. The fact is, it’s a scary thing to invest money in marketing when sales and income are low. You might feel that way, but the good news is that your competition does too.

Many businesses are falling prey to their fears and reducing their marketing budgets, in effect, reducing the amount of clutter for your prospects’ attention. This is when the playing field opens and you have the opportunity to make a big impression. Fight your fears by investing more in your marketing. You will get much more attention than you would by hiding with your competition.

Your customers’ budgets are low too, and adding value for your customers becomes extremely effective. Businesses and consumers are both paying more attention to the value of their purchases. After all, if you could get the same product or service from two places, but one offers a better value through discounted prices, rewards programs, etc. you’re going to get the better value.

A promotion can be a great way to add value to your business, and no promotional tool is better than Scratch and Win cards. If you’re using coupons to deliver discounts, stop now. Coupons are passive and it’s difficult to get your coupon noticed amongst hundreds of others. Use an interactive approach by utilizing Scratch and Win cards. You can use Scratch and Win cards to deliver discounts, free merchandise, or anything else you choose. Giving people a chance to win something adds potential value to their purchases and will help convince them to choose your business over your competitors’, especially if they win.

Scratch and Win cards are great for more than one time promotions, they make excellent customer loyalty programs that can generate repeat business and increased sales over time. An easy way to institute a customer loyalty program would be to give each customer a Scratch and Win card with their first purchase. Allow them to scratch off their card after they achieve a set amount of purchases or visits to your business.

Scratch Off Systems, a leading Scratch and Win card producer, has a two pages of case studies to show how their clients have used these methods. Foster’s Food Fair IGA used a Scratch and Win customer loyalty program with great success. They received a 44% redemption rate from return customers who purchased at least $290 to scratch off their customer loyalty card! You can read their full Scratch and Win case study on the Scratch Off Systems website.

Promotions and loyalty programs can be the difference that makes a prospect choose you over your competitor. Remember, don’t be afraid to market your business when money is tight. That is how you stand out from your competition and add value for your customers.